Why we don’t do ugly and why you shouldn’t do cheap

Let’s face it, if you are contemplating whether you should spend $5,000 or $20,000 on your outdoor kitchen, you are doing pretty good in life. How would I know this? The fact that you have $5,000 of disposal income gave it away. Yes, it’s disposable, I am pretty sure your home already has a kitchen, now you want a second one. But the second one will be outside, which means there is something inherently fun about it.

Before you go guilt tripping and getting buyer’s remorse for considering a more fun, but still a second kitchen in your home, keep in mind an outdoor kitchen is something tangible and adds value to your home. Having lots of experience in new home sales, if I have heard it once, I have heard it 1,000 times: resale, resale, resale. I have seen people do all kinds of things because of resale, I have seen them turn their nose at their favorite paint scheme because of resale (apparently homes with green exterior paint have lower values), I have heard “You know we are about to move when we install crown molding,” you guessed it because of resale. As sellers we tend look at things through numbers. The common thought is, if I do “X” (i.e., add crown), then I will receive “Y” or maybe we should say “$Y”.

A buyer is different though, they are seeking the intangible. It’s the emotion that they are after. Buyers LOVE the bells and whistles and want something that speaks to them the first time they walk in the door. And they are willing to pay a lot more for it, if it is already done. They don’t envision your home with a fresh coat of paint, they don’t envision your home with crown if it is not there. They want to see it, touch it and feel it first. Then the emotion can speak to them. Likewise, they can’t envision an outdoor kitchen that doesn’t exist on your back lanai. But if it is already there, they can picture all the memories that will be made, all the evenings that will be enjoyed, all the extra time that they will get to spend with their grandchildren, all because you have this amazing centerpiece around which to congregate. They will happily pay you back for it in the end, so you may as well get some enjoyment out of it too.

Now maybe going from $5,000 to $20,000 would be a stretch on the budget, but what is another $3k-$4k when you are already at $5k? That can mean the difference between basic (a DIY or kit) and awesome (an Elegant Outdoor Kitchen)! We don’t want to take thousands of dollars from a customer only to deliver something that is mediocre and is really just an upscale version of a grill. If it’s not aesthetically pleasing, it’s not fun, you will be less inclined to use it and you will have wasted $1,000’s. We got in this business to create amazing centerpieces around which to congregate, we got in it to help you make memories that will last a lifetime. You can not put a dollar amount on great memories! And this is why we don’t do ugly and why you shouldn’t do cheap.